Before going over how and why I create e-commerce websites using Clickfunnels, first I need to provide you with context.
E-commerce involves selling products online.
And your conversion rate is very important for selling products online.
Let me explain this:
If you drive 1,000 visitors to a website that has a 0.5% conversion rate, then you make 5 sales.
If you are a beginner, a conversion is just an action that you would like the visitors to your website take. A conversion may be buying a product, answering a survey, or filling an email form out.
The following formula is used to calculate the conversion rate:
100 / Total Visitors x Conversions
Therefore, the 0.5% conversion rate from the above example would be calculated in the following way:
100 / 1000 x 5 = 0.5%
When it comes to math, I am definitely not a genius.
However, this is also not rocket science.
It is very important to now to properly calculate your conversion rate if you really want to learn about marketing. However, don’t let it scare you. Practice makes perfect, like everything else.
Continuing to improve your conversion rate is one of the most important parts of marketing.
This is referred to as Conversion Rate Optimization (CRO).
How To Quadruple, Triple or Double Your Conversion Rate
Our Conversion Rate Optimization goal in this example is increasing the 0.5% conversion rate of our website up to at least 2.0%. Improving your website is the way that you do that.
Why is that important?
Because when you have a 2.0% conversion rate then that means you will 20 products for every 1000 visitors instead of only 5.
This small one-and-a-half percent increase really can make a big difference.
It may mean the difference between earning $80,000 per month or $20,000 a month. Small percentages can really matter in marketing since they can have huge leverage and significantly impact your overall profit and revenue.
So what can you do to improve your conversion rate?
We will discuss that soon.
I will also show you how you can use Clickfunnels to make an e-commerce website.
However, first of all, it important for you to understand one of the major pitfalls of e-commerce.
The Major Drawback to Traditional E-Commerce websites
You may be using a platform such as WooCommerce or Shopify for your store.
That is perfectly fine, and there are many things that can be done with those platforms. However, if you do have a successful product and want to improve your conversion rate to sell more, then you may want to consider a solution that is more versatile that will provide you with complete flexibility over your landing pages’ design.
I love Shopify and do recommend it to practically everyone.
There are great benefits and it is the most powerful and robust e-commerce tool that is available in the market currently. However, there are downsides that come with it as well, with one of the main ones being lack of flexibility and control.
With Shopify, you just need to install a theme and it can then be customized in order to meet your specific needs.
Although there are numerous themes to choose from, after you get a theme installed, you will not have much control over the layout and design unless you know how to code or add on third-party apps (which tend to be clumsy).
I would even go so far to state that Shopify and a majority of e-commerce platforms are terrible for Conversion Rate Optimization. That is because they were not designed for that purpose.
Yes, you can install Hurrify or another plugin and increase your conversion rate.
You can add “trust badges” and change the color of the buttons.
However, overall, there is not a whole lot that you can do.
You need to have a different tool if you would to really unleash your Conversion Rate Optimization.
Let me go over why this is the case.
How Traditional E-Commerce Websites Cost You Sales
Clickfunnels makes it possible for you to remove all of these distractions.
Clickfunnels allows you to create e-commerce products pages from scratch without any design or coding skills. You can move around and change elements as you want to using a drag-and-drop page builder. You can also add checkout forms, headlines, and buttons, and build highly optimized landing pages.
There should be no distractions on a good eCommerce website. Buy the product or leave the website.
That alone can increase your conversion rate significantly.
When a website visitors click on “Add to Cart,” they immediately are transferred to a quick checkout form without needing to leave your site (slow loading times of your pages can result in higher abandonment rates).
This same thing is true when somebody clicks on your “Add to Cart” button.
When you use a heat tracking tool such as Hotjar to track your website visitors, you will discover quickly that many individuals abandon their cart due to getting distracted.
The following are some of the common distractions that can reduce your conversion rate:
- Complicated checkout process
- Displaying related products
- Having a menu
I have spied on hundreds of individuals adding products to their shopping cart and at the last minute abandoning it due to clicking on the menu rather than the “Complete Purchase” button. After visitors start to browse the store, frequently they end up having second thoughts or given too many options and do not end up completing their purchase.
Distractions like these can cost you thousands of dollars.
Unfortunately, with platforms such as Shopify, it is hard to minimize or remove those distractions. For example, the menu will be visible and I don’t know of any way to remove it.
Even if there did happen to be a way to do this, it would require additional plugins or coding.
Now just imagine attempting to minimize dozens of distractions, and at the same time needing to split-test different page layouts in order to determine which one converts the best. Shopify was not designed for this kind of advanced testing and optimization, and that is why I usually end up using Clickfunnels whenever I want to have complete control over an e-commerce website.
Let’s discuss how to use Clickfunnels to make an e-commerce website.
How to Use Clickfunnels To Develop an E-Commerce Website to Increase Your Sales
After you have signed up for Clickfunnels, you can make a new funnel by choosing “Build Funnel.”
There are many different themes that you can choose from.
To see all of the themes that are available, choose the e-commerce category.
The difference compared with Shopify themes is you are able to move around freely and change each element. You will 100% control over all aspects of the website, which is very powerful for your main goal of increasing your conversion rate so you can sell more of your products online.
I rarely use defaults themes.
What I prefer to do is use the editor to design custom pages from scratch.
As I said previously, you don’t need to be a good designer or have coding skills. I don’t have a good eye for design and zero coding skills, but I have been able to teach myself how to make landing pages and website using a drag-and-drop editor in only a couple of days.
I like to make landing pages that look like traditional e-commerce websites.
What makes my site is different is I eliminate all of the distractions, which includes related products, menus, and anything else that is irrelevant. Individuals can either leave the website or purchase the product, but those are the only options they have.
To help build urgency, I also add a sticky “In Stock” sign on top of the page.
This is also a countdown timer.
It is a bit tricky since I am dropshipping the product, which means there isn’t really a shortage of the items and every day at midnight the countdown timer resets. In most situations, I do not recommend that you use this form of false scarcity. When I use countdown timers or scarcity, I made sure these are real. I will break the rule once in a while.
Another important thing to point out is this website was optimized for mobile.
On the desktop, it looks a bit crappy, but on mobile, it looks fantastic. When I am using influencer marketing or running Facebook ads, 80% to 100% of visits come from mobile. This is why I am not really worried about the desktop. I would rather have a mobile page with a high conversion rate.
Should you use the same design?
Generally speaking, I recommend you do as much testing as you can. The entire reason for using Clickfunnels is it gives you the ability to move around and tweak all of the elements on your website as well as split-test various pages to determine which one converts the best.
The above design works well for me but may not work as well for you.
You can use this design, but I do recommend that you also start to create custom landing pages of your own.
An alternative to this is to use the Clickfunnel marketplace and use someone else’s sales funnel for a price.
Which platform is the best one to use?
Which Is The Best E-Commerce Platform For You: Clickfunnels Or Shopify?
Let’s discuss which is the best one for you now.
If you are a complete beginner and you just want to get a store built that has basic functionality and are not worried about conversion rate optimization, Shopify is your best bet.
If you are advanced or intermediate and have a product that sells consistently, it may a good idea for you to begin focusing on your Conversion Rate Optimization.
As we previously discussed in the article, it is very doable to increase your conversion from 0.5% up to 2% and will end up quadrupling your sales.
Just think what quadrupling your sales can do for your business.
It might allow you to earn a higher profit from your current Facebook ads.
It may quadruple, triple, or double your whole business, depending on the amount of revenue that one product earns that you optimize for.
In a majority of situations, using Clickfunnels combined with software like Shopify is a good idea.
That is what I am currently doing.
I have several different Shopify accounts for creating basic stores.
I also have one Clickfunnels account for building funnels and advanced landing pages.
Combining the two is where the real power comes from:
As an example, Shopify can be used all year round and then build one-click upsell funnels and highly optimized landing pages for Black Friday and other special sales.
Hopefully, you enjoyed the article.
Let me know if you have any questions about creating e-commerce websites using Clickfunnels.